Analisis Resepsi Mahasiswa Fakultas Dakwah dan Komunikasi UIN Sunan Ampel pada Citra Perempuan dalam Akun Youtube Opi E-Sports

Authors

  • Mohammad Hidayat Universitas Islam Negeri Sunan Ampel Surabaya, Jawa Timur

DOI:

https://doi.org/10.64685/jmec.v3i1.53

Keywords:

Resepsi, Citra Perempuan, OPI E-Sports, Mahasiswa, Media Digital

Abstract

Digital media, especially YouTube, has now become one of the main channels in shaping public opinion and perception, including in shaping gender representation. OPI E-Sports, as one of the channels that is active in entertainment and online gaming content, often features women in various visual and verbal roles. This study aims to analyze the reception of students at the Faculty of Da'wah and Communication, UIN Sunan Ampel, on the image of women presented on the OPI E-Sports YouTube account. The research method used is qualitative research with a reception analysis approach and Stuart Hall's encoding/decoding theory. The results of the study show that there are three types of receptive reading: dominant-hegemonic, negotiation, and opposition. Some students accept the image of women in a dominant manner in accordance with media constructions, especially those who view the content as a form of ordinary entertainment. However, others show a critical attitude towards gender stereotypes, especially those related to the objectification of women's bodies, passive roles, and unequal representation in the world of e-sports

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Published

2025-03-01

Issue

Vol. 3 No. 1 (2025): March

Section

Articles

License

Copyright (c) 2025 Mohammad Hidayat

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Licensing

© The Author(s). Published by Dimar Jaya Publishing.

This is an Open Access article distributed under the terms of Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

How to Cite

“Analisis Resepsi Mahasiswa Fakultas Dakwah Dan Komunikasi UIN Sunan Ampel Pada Citra Perempuan Dalam Akun Youtube Opi E-Sports”. Journal of Management, Education and Communication 3, no. 1 (March 1, 2025): 53–70. Accessed May 10, 2026. https://journal.dimarjayapublishing.com/index.php/jmec/article/view/53.