Journal of Management, Education and Communication
Original Title : Journal of Management, Education and Communication Journal Abbr. : JMEC ISSN : 2987-4041 DOI : 10.64685/jmec Pub. Frequency : Three times in a year (March, July, and November) Citation Analysi : Google Scholar, Garuda, Dimensions Publisher : Dimar Jaya Publishing Affiliation : CV. DIMAR JAYA Editorial Office : Jl. Margorejo Masjid 11D , Surabaya, Jawa Timur, 60237, Indonesia JMEC Jurnal ini memperkenalkan tren terkini tentang para peneliti terdepan di semua bidang Manajemen, Pendidikan, serta ilmu Komunikasi. Menyediakan tempat untuk mempresentasikan ide-ide orisinal dan baru, menguraikan beberapa kegiatan penelitian saat ini, meramalkan beberapa arah penelitian di masa depan, membahas beberapa tema penelitian, dan menunjukkan beberapa hasil penelitian CV. Dimar Jaya adalah sebuah badan usaha yang bergerak di bidang percetakan dan penebitan; terletak di Jl. Margorejo Masjid 11D , Surabaya, Jawa Timur, 60237, Indonesia, secara resmi perusahaan terbentuk pada tahun 2014 dengan nama CV. Dimar Jaya, dengan akta notaris No. 2127/CV/PEN/2014 di Surabaya dan resmi terdaftar di Kemenhumham Nomor AHU-0067412-AH.01.14 Tahun 2019. <--- Read More --->
Licensing © The Author(s). Published by Dimar Jaya Publishing. This is an Open Access article distributed under the terms of Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
Osman Bakar’s Thoughts on Tawhid and Implications for Islamic Education in Indonesia
The dichotomy between religious sciences and general sciences within contemporary Islamic education systems constitutes a pressing epistemological problem that demands resolution. This study aims to analyze Osman Bakar's concept of Tawhid and its implications for the development of Islamic educational thought. A qualitative library research design was employed, using content analysis and hermeneutical approaches to four of Osman Bakar's primary works published between 1994 and 2018, alongside secondary sources comprising journals and conference proceedings from 2020 to 2025, purposively selected for thematic relevance. This study finds that Tawhid, within Osman Bakar's intellectual framework, operates beyond a mere theological doctrine, functioning instead as a fully operational epistemological system that unifies modern scientific knowledge with Islamic spiritual values. The concepts of the hierarchy of knowledge and dual consilience formulated by Bakar are directly translatable to the design of integrative Islamic educational curricula. This study is limited to a textual analysis of a single thinker's primary works and does not include empirical validation of curriculum implementation in actual educational institutions, indicating a need for further field-based research. This study contributes a tawhidic epistemology framework comprising the hierarchy of knowledge and dual consilience as a novel analytical instrument for designing integrative curricula in contemporary Islamic higher education.
Copyright (c) 2026 Moh. Hanif Adzhar, Muhammad Zidni Ilman Nafi’a https://creativecommons.org/licenses/by-nc/4.0
Pemanfaatan Media Flipbook dalam Meningkatkan Hasil Belajar Siswa Kelas V di SDN Sukoanyar Kediri
This study aims to determine the improvement in student learning outcomes on Changes in the State of Matter through flipbook learning media in the fifth-grade class at UPTD SDN Sukoanyar, Kediri. The study employed Classroom Action Research (CAR) over two cycles, with pretest and posttest data in each cycle used to analyze student progress. Results indicate improved learning outcomes from cycle to cycle. In the first cycle, the average pretest score was 78 with a mastery rate of 84%, while the average posttest score was 81 with a mastery rate of 94%. In the second cycle, the average pretest score rose to 81 with a mastery rate of 90%, and the average posttest score was 85 with a mastery rate of 97%. The analysis concludes that flipbook media consistently helped students understand the material, yielding a significant improvement in learning outcomes. These findings imply that flipbook media offers a practical, interactive strategy elementary teachers can adopt to strengthen students' grasp of abstract science concepts.
Copyright (c) 2026 Muhammad Zidni Ilman Nafi'a, Moh. Hanif Adzhar https://creativecommons.org/licenses/by-nc/4.0
Local Genius dalam Kepemimpinan Nasional
Local genius is understood as the local cultural values that are alive within a community and serve as a source of legitimacy, policy direction, and national leadership style. This study examines the role of local genius in Indonesia’s national leadership practices during three significant periods: the Soekarno era, the Soeharto era, and the post-Reform democratic era. The purpose of this study is to analyze how these values have been integrated, modified, or even diminished in the dynamics of Indonesian politics over time. The method used was a literature review employing a qualitative historical approach. Research findings indicate that during the Soekarno era, local genius manifested itself in a spirit of mutual cooperation and revolutionary nationalism, which were integrated into the concept of national unity and nation-building through guided democracy. During the Suharto era, local ingenuity was institutionalized through political stability and economic development, with an emphasis on social harmony and a culture of compliance. Meanwhile, during the Reform era, local genius became fragmented but continued to manifest itself in the form of decentralization, the strengthening of local wisdom, and community participation in democracy
Local genius, Kearifan Lokal, Kepemimpinan nasional, Budaya Indonesia
Copyright (c) 2026 Efrizal Nasution https://creativecommons.org/licenses/by-nc/4.0
Dinamika Komunikasi Islam dalam Membangun Relasi dengan Organisasi Politik pada Era AI (Artificial Intelligence) di Indonesia
This article aims to analyze the dynamics of Islamic communication in building relationships with political organizations in the age of AI. This study employs a qualitative research method using a literature review approach, examining various academic sources such as books, scholarly journals, and related publications. Research findings indicate that Islamic communication is undergoing a transformation characterized by the digitization of da’wah, the use of algorithms in message dissemination, the role of social media as a space for interaction between religious and political actors, the digitization of political da’wah, and the expansion of religious authorities’ reach in the digital age, which strengthens the political participation of Muslims. On the other hand, challenges such as polarization and the echo chamber effect have emerged. Therefore, it is necessary to strengthen the ethics of Islamic communication based on the values of honesty, responsibility, and information verification (tabayyun) in facing the AI era. The development of AI also has significant implications for democratic practices in Indonesia.
Komunikasi Islam, Organisasi Politik, AI (Artificial Intelligence), Etika Komunikasi
Copyright (c) 2026 Pardianto Pardianto https://creativecommons.org/licenses/by-nc/4.0
Analisis Kurikulum Merdeka dalam Perspektif Filsafat Pendidikan Progresivisme
The Kurikulum Merdeka is a strategic effort to improve the quality of education and foster independence in students' thinking and expression. This study discusses how the Kurikulum Merdeka is implemented from the perspective of progressive education philosophy. This study aims to analyze the implementation of the Kurikulum Merdeka from the perspective of progressive education philosophy. This research method uses qualitative research and a library research approach. The results of the study show that the Merdeka Curriculum is in line with the philosophy of progressivism, especially in the application of project-based learning, differentiated learning, strengthening the Pancasila Student profile, and the role of teachers as learning facilitators. This curriculum encourages students to be active, creative, and reflective in dealing with contextual problems.
Kurikulum Merdeka, Progresivisme, Filsafat Pendidikan
Copyright (c) 2025 Mutik Hidayat, Muhlis Muhlis, Dania Dyah Fitrawan https://creativecommons.org/licenses/by-nc/4.0
Integrasi Praktik Komunikasi Digital dan Corporate Branding di Lingkungan Industri Strategis PT PAL Indonesia
This study aims to analyze and evaluate the integration of digital communication practices with corporate branding strategies in the strategic industrial environment of PT PAL Indonesia. The research method used is a qualitative approach with case studies, through in-depth interviews, participatory observation, and analysis of company communication documentation. The results of the study show that: Digital communication is a strategic tool for strengthening corporate branding and corporate identity through consistent digital messaging. Stakeholder engagement has increased through digital platforms, and corporate branding supports strategic industrial diplomacy. The use of social media, official websites, and other digital channels has strengthened corporate brand positioning, increased stakeholder engagement, and supported the institution's reputation as a national strategic industry.
Copyright (c) 2025 Alex Mohammad L. Haqqi https://creativecommons.org/licenses/by-nc/4.0
Eksplorasi Engagement Rate dan Strategi Konten Tiktok Tasya Farasya: Validasi Model Komunikasi Pemasaran Digital
This research aims to explore the engagement rate and TikTok content strategy used by Tasya Farasya as a beauty influencer, and relate it to the validation of the digital marketing communication model. This research uses the media text analysis method. This research aims to explore the engagement rate and TikTok content strategy used by Tasya Farasya as a beauty influencer, and relate it to the validation of the digital marketing communication model. The results showed that the content strategy applied included personal branding, utilization of TikTok trends, storytelling, active interaction with followers, and consistency of visual editing. Meanwhile, the engagement rate managed to increase to 3.73%, with an average of 156.5 thousand likes, 1,000 comments, and 2.1 million viewers per content. This figure is classified in the high engagement category. The high engagement rate is proven to be in accordance with the application of elements from the digital marketing communication model, such as source credibility, message suitability, and platform selection.
Pemasaran Digital, Strategi Konten, Engagement Rate, TikTok, Tasya Farasya
Copyright (c) 2025 Rikky Saputra, Zahra Syahrani, Silviana Rahmadani, Deddy Prihadi https://creativecommons.org/licenses/by-nc/4.0
The Effectiveness of Start with Simple Stories (SSS) Method on EFL Students’ Vocabulary Attainment
This study investigates the effectiveness of the Start with Simple Stories (SSS) method in enhancing vocabulary attainment among English as a Foreign Language (EFL) students. The research was conducted at SMP Plus Al-Islamiyah VII Al Batani in Tangerang Selatan, using a quasi-experimental design involving two groups of eighth-grade students. The experimental group received vocabulary instruction through the SSS method, while the control group was taught using conventional techniques. Pre-test and post-test vocabulary assessments were administered to both groups. Statistical analysis, including ANCOVA, was employed to determine the significance of the treatment effect. The findings revealed that the SSS method had a significant positive effect on students’ vocabulary mastery, highlighting the potential of extensive reading-based strategies in EFL classrooms.
Copyright (c) 2025 Dinies Hanif Istithoah, Masriatus Sholikhah https://creativecommons.org/licenses/by-nc/4.0
Komunikasi Pemasaran dalam Pemberdayaan UMKM di Desa Pedagangan Kecamatan Tiris, Kabupaten Probolinggo
Marketing communication is an important element in connecting MSME products with a wider market, especially in the context of villages that still face various limitations in terms of access to information and technology. This study aims to analyze the role of marketing communication in empowering Micro, Small, and Medium Enterprises (MSMEs) in Pedagangan Village, Tiris Subdistrict, Probolinggo Regency. The research method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation of MSME actors and related parties such as village officials and business assistants. The results of the study show that the marketing communication strategies implemented by MSME actors in Pedagangan Village are still traditional, such as word-of-mouth marketing and direct sales in local markets. However, there are empowerment efforts from various parties, including the village government and supporting institutions, to improve the ability of business actors to utilize digital platforms such as social media as a means of promoting and distributing products.
Komunikasi Pemasaran, Pemberdayaan Desa, UMKM
Copyright (c) 2025 Novan Barliandry Amri, Ariza Qurrata A’yun https://creativecommons.org/licenses/by-nc/4.0
Strategi Komunikasi Pramuwisata dalam Pengembangan Wisata Air Terjun Tumpak Sewu Desa Sidomulyo Kecamatan Pronojiwo Kabupaten Lumajang
Tour guides, as the spearhead of direct interaction with tourists, play an important role in supporting the advancement of local tourism. This study aims to examine the communication strategies implemented by tour guides in the development of the Tumpak Sewu Waterfall tourist destination in Sidomulyo Village, Pronojiwo District, Lumajang Regency. The method used in this study is a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study show that there are three main communication strategies implemented by tour guides: (1) Communication strategy through social media, which is carried out by consistently sharing informative content and tourism promotions to attract tourists; (2) Communication strategy through cooperation, namely establishing synergy with local businesses, village governments, and nature lover communities to strengthen the tourism ecosystem; and (3) Communication strategy through changing people's mindset, which aims to build awareness and active participation of the local community in preserving the environment and providing the best service to tourists
Copyright (c) 2025 Salsabillah Handini https://creativecommons.org/licenses/by-nc/4.0
Penerapan Model Pembelajaran Case Study pada Materi Aplikasi Maxwell Boltzmann
The purpose of this study was to determine the application of the case study learning model in Maxwell Boltzmann Application material as an effort to improve the conceptual understanding of students in the physics study program at UIN Walisongo Semarang. The research method used was a one-group pretest-posttest. The technique used in data collection was a conceptual understanding test in the form of essay questions. The improvement in conceptual understanding was analyzed using a normality test (N-gain) to determine the learning outcomes before and after the treatment (pre-test and post-test) on the Maxwell Boltzmann Application material, particularly in the discussion of the Doppler effect. The results of this study indicate that there is a change between the pretest and posttest scores based on the normality test that was conducted using a case study model. The data obtained was moderate with a calculation of 0.47. This study shows that there is an increase in understanding of the Maxwell Boltzmann Application concept among students in the physics study program at UIN Walisongo Semarang
Copyright (c) 2025 Henny Indah Pratiwi https://creativecommons.org/licenses/by-nc/4.0
Manajemen Komunikasi dalam Menangani Stunting melalui Penggalakan Posyandu
Stunting is a complex public health issue that requires cross-sectoral handling, especially at the village level. This study aims to examine the role of communication management in stunting prevention efforts through the promotion of Posyandu activities in Pesawahan Village, Tiris Subdistrict, Probolinggo Regency. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. The results of the study show that the success of the stunting eradication program through the communication management process carried out by Adalah is as follows: 1). Collaborating with community health centers to provide assistance to cadres. 2). Assistance from posyandu cadres to stunted toddlers. 3). Communication-based monitoring and evaluation. In addition, the synergy between traditional and digital communication media helps reinforce the health messages conveyed.
Manajemen Komunikasi, Stunting, Posyandu, Desa
Copyright (c) 2025 Putri Erlinda Ariyanti, Pardianto Pardianto https://creativecommons.org/licenses/by-nc/4.0
Implementasi Nilai-Nilai Pancasila pada Mata Pelajaran Aqidah Akhlak di MI Daruth Thalibin Sidodadi Bangilan Tuban
Dalam rangka membentuk siswa berkarakter Pancasila, maka perlu menanamkan nilai-nilai Pancasila sejak dini, salah satu cara menanamkan nilai-nilai Pancasila sejak dini yakni dengan mengimplementasikan nilai-nilai Pancasila dalam proses pembelajaran. Pancasila sendiri mengandung nilai-nilai ketuhanan, kemanusiaan, persatuan, kerakyatan, keadilan yang sepatutnya kita implementasikan dalam pembelajaran guna membentuk siswa yang berkarakter ketuhanan serta berbudi luhur. Penelitian ini bertujuan untuk mengimplementasikan nilai-nilai Pancasila pembelajaran Aqidah Akhlak pada Pendidikan jenjang dasar di MI Daruth Thalibin sidodadi Bangilan Tuban. Adapun penelitian ini menggunakan metode Kualitatif, dengan informan guru mata Pelajaran Aqidah Akhlak. Hasil penelitian ini menunjukkan bahwa pembelajaran pada mata Pelajaran Aqidah Akhlak di MI Daruth Thalibin Sidoadi Bangilan Tuban sudah terintegerasi dengan nilai-nilai Pancasila dalam menanamkan profil pelajar Pancasila pada peserta didik melalui beberapa tahapan, yakni perencanaan pembelajaran, pelaksanaan pembelajaran hingga evaluasi pembelajaran yang terintegerasi dengan nilai-nilai pancasila.
Nilai-nilai Pancasila, Pembelajaran Aqidah Akhlak
Copyright (c) 2025 Ahmad Muzakki, Zeni Faridah https://creativecommons.org/licenses/by-nc/4.0
Effectiveness of Podcasts to Improve Students Listening Comprehension for Vocational Students
The purpose of this study was to find out the effectiveness of podcasts in improving listening skills. The approach used in this study was quantitative. This type of research is a true experiment. The research design is a pretest-posttest control group design. This study's population consisted of all students in class XI who were taught by the same teacher. Samples were taken using the cluster random sampling technique by taking two classes, namely the experimental class, and the control class. The data was collected using test and questionnaire techniques. The data were analyzed using an independent sample t-test. The result indicated that podcasts were effective to improve students’ listening skills. The study suggests that instructional design that utilizing podcasts should well prepared
Podcast, Audio Vs Audiovisual, Listening Comprehension, Vocational High School
Copyright (c) 2025 Asih Tunarsih, Endang Sulistianingsih, Sanday Jamaludin https://creativecommons.org/licenses/by-nc/4.0
Analisis Resepsi Mahasiswa Fakultas Dakwah dan Komunikasi UIN Sunan Ampel pada Citra Perempuan dalam Akun Youtube Opi E-Sports
Digital media, especially YouTube, has now become one of the main channels in shaping public opinion and perception, including in shaping gender representation. OPI E-Sports, as one of the channels that is active in entertainment and online gaming content, often features women in various visual and verbal roles. This study aims to analyze the reception of students at the Faculty of Da'wah and Communication, UIN Sunan Ampel, on the image of women presented on the OPI E-Sports YouTube account. The research method used is qualitative research with a reception analysis approach and Stuart Hall's encoding/decoding theory. The results of the study show that there are three types of receptive reading: dominant-hegemonic, negotiation, and opposition. Some students accept the image of women in a dominant manner in accordance with media constructions, especially those who view the content as a form of ordinary entertainment. However, others show a critical attitude towards gender stereotypes, especially those related to the objectification of women's bodies, passive roles, and unequal representation in the world of e-sports
Resepsi, Citra Perempuan, OPI E-Sports, Mahasiswa, Media Digital
Copyright (c) 2025 Mohammad Hidayat https://creativecommons.org/licenses/by-nc/4.0
Komunikasi Interpersonal Shadow Teacher dalam Membangun Kepercayaan Diri Anak Berkebutuhan Khusus
This study aims to describe the role of interpersonal communication carried out by shadow teachers in building the self-confidence of children with special needs at Sekolah Kreatif SD Muhammadiyah 20 Surabaya. The approach used in this study is qualitative with a case study method. Data collection techniques were carried out through observation, in-depth interviews, and documentation. The results of the study indicate that interpersonal communication between shadow teachers and children with special needs, including empathy, openness, supportive attitudes, and physical and emotional presence, contributes to increasing children's self-confidence. In addition, relationships built on trust and acceptance can create a safe and comfortable learning environment for children to develop optimally. These findings emphasize the importance of training and mentoring for shadow teachers in developing interpersonal communication skills that are responsive to the individual needs of children.
Komunikasi Interpersonal, Shadow Teacher, Kepercayaan Diri, Anak Berkebutuhan Khusus
Copyright (c) 2024 Qoni’atul Falihah https://creativecommons.org/licenses/by-nc/4.0
Analisis Pola Komunikasi Interpersonal Mahasiswa Berkepribadian Introvert di Fakultas Dakwah dan Komunikasi UINSA Surabaya
This study aims to describe and analyze the patterns of interpersonal communication exhibited by introverted students at the Faculty of Da'wah and Communication, Sunan Ampel State Islamic University (UINSA) Surabaya. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through observation, in-depth interviews, and documentation of a number of informants who had been identified as having introverted personalities. Hasil penelitian menunjukkan bahwa pola komunikasi interpersonal mahasiswa introvert ditandai dengan kecenderungan memilih komunikasi dalam kelompok kecil, selektif dalam membangun hubungan, serta lebih mengandalkan komunikasi nonverbal dan reflektif. Meskipun cenderung tertutup, mahasiswa introvert tetap mampu menjalin komunikasi yang efektif dalam konteks akademik dan sosial apabila didukung oleh lingkungan yang mendukung dan tidak menekan. Temuan ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi komunikasi di lingkungan kampus yang inklusif terhadap berbagai tipe kepribadian.
Komunikasi Interpersonal, Kepribadian Introvert, Mahasiswa
Copyright (c) 2024 Sekar Ayu Faradiba https://creativecommons.org/licenses/by-nc/4.0
Kampanye Konten Edukasi Mengurangi Sampah Plastik pada Akun Instagram @Aksikitaindonesia
Social media has become a strategic tool for conveying sustainability messages in a massive and interactive way. This study aims to analyze and assess the educational content campaign on reducing plastic waste through the Instagram account @Aksikitaindonesia. The research method used is a descriptive qualitative approach with data collection techniques through content observation, semi-structured interviews with account managers, and analysis of user interaction (engagement) with posts on the theme of plastic waste reduction education. The results of the study show that consistent, informative, and visually appealing educational campaigns can increase audience awareness and participation in movements to reduce single-use plastics. Positive interactions such as comments, reposts, and an increase in followers are indicators of the success of such campaign communications.
Kampanye Digital, Edukasi Lingkungan, Instagram, Sampah Plastik
Copyright (c) 2024 Winne Febrianisa, Yasir Yasir https://creativecommons.org/licenses/by-nc/4.0
Manajemen Pelayanan Manasik Haji dan Umrah di PT. Shafira Tour dan Travel Sidoarjo
Pelayanan manasik memiliki peran penting dalam mempersiapkan jemaah secara spiritual, mental dan fisik sebelum melaksanakan haji dan umrah. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis manajemen pelayanan manasik haji dan umrah di PT. Shafira Tour & Travel Sidoarjo. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa PT. Shafira Tour & Travel menerapkan fungsi-fungsi manajemen seperti perencanaan, pengorganisasian, pelaksanaan, dan pengawasan dalam pelayanan manasik. Kegiatan manasik dilaksanakan secara sistematis dan terjadwal, dengan materi yang disesuaikan berdasarkan kebutuhan jamaah dan pedoman resmi dari Kementerian Agama Republik Indonesia. Selain itu, perusahaan juga memberikan pelayanan tambahan berupa bimbingan keagamaan, motivasi, serta simulasi langsung tata cara ibadah di Tanah Suci.
Manajemen, Pelayanan, Manasik, Haji, Umrah
Copyright (c) 2024 Fajar Katon Nugroho https://creativecommons.org/licenses/by-nc/4.0
Peran Budaya Organisasi dalam Mendorong Motivasi Belajar Siswa: Studi Kasus di SMK Negeri 5 Bone
The study aims to determine the role of organizational culture in encouraging student learning motivation at SMK Negeri 5 Bone. This study uses qualitative research with a management approach. Data were collected through observation, interviews, and documentation. The data obtained were then analyzed through data reduction, data presentation, and conclusion drawing. The results of the study indicate that there are three roles of organizational culture in encouraging student learning motivation at SMK Negeri 5 Bone, namely (1) The role of organizational culture, which consists of cultural values, norms, and organizational cultural habits, has an impact on school achievement. (2) Motivation, both intrinsic and extrinsic, plays an important role in shaping students' learning attitudes and behavior. Teachers emphasize that intrinsic motivation provides a strong drive, making students more enthusiastic and persistent in facing learning challenges. Extrinsic rewards, such as praise or physical gifts, can encourage student motivation. (3) The application of positive culture, learning culture, as well as social support and collaboration as the role of organizational culture in encouraging student learning motivation
Budaya Organisasi, Motivasi Belajar Siswa
Copyright (c) 2024 Wann Zatira https://creativecommons.org/licenses/by-nc/4.0
Pola Komunikasi Komunitas Batik Dayamaka di Desa Gesikharjo Kecamatan Palang, Kabupaten Tuban
This study aims to examine communication patterns and barriers within the Dayamaka batik community in Gesikharjo Village, Palang District, Tuban Regency. The research method used a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study show that the communication patterns in the Dayamaka batik community use primary communication patterns, vertical and horizontal communication patterns, the use of digital communication media, and communication patterns based on cultural values and local traditions. Meanwhile, the communication barriers that occur in the Dayamaka batik community are differences in the level of understanding and communication skills, limited access to technology and the internet, and social and cultural factors in communication. This study recommends improving communication and digital literacy and strengthening cultural values as efforts to improve communication effectiveness within the Dayamaka batik community.
Pola Komunikasi, Komunitas Batik Dayamaka
Copyright (c) 2024 Dwi Dayanti https://creativecommons.org/licenses/by-nc/4.0
Strategi Pemberitaan Media Online Tribun Ambon dalam Menarik Viewers melalui Media Sosial Youtube
This study aimed to determine the dissemination strategy of Tribun Ambon news media to attract viewers and increase the number of viewers through YouTube and its graphic data as well. This research used a qualitative descriptive method with a phenomenological approach. Data collection instruments employed in this study were observation, interviews, and documentation. The results of the study showed that Tribun Ambon news media implemented various strategies to attract viewers through online media, namely, (1) viral news content, (2) breaking news, and (3) the use of keywords or tags on Tribun Ambon's YouTube account. Through this strategy, there has been a continuous increase in the number of viewers of Tribun Ambon online media every month for the last three years (2022-2024). Tribun Ambon viewers increased by 8,390 visitors in January 2022 and 2024 have reached 344,000 visitors. Based on this data, viewers' interest in the videos presented by Tribun Ambon has experienced greater development
Strategi Komunikasi Pemasaran, Engagement, Media Sosial.
Copyright (c) 2024 Wa Dian, Hakis Hakis, Iftiya Tuanany https://creativecommons.org/licenses/by-nc/4.0
Upacara Yadnya Kadasa Suku Tengger dalam Perspektif Komunikasi Budaya (Studi di Kecamatan Sukapura, Kabupaten Probolinggo)
This research aims to examine the meaning and process of cultural communication in the implementation of the yadnya kasada ceremony carried out by the Tengger people in the Sukapura area, Probolinggo Regency. This ceremony is a sacred tradition that has been passed down from generation to generation and is an important part of the cultural identity of the Tengger Tribe. The research method uses qualitative research with a phenomenological approach. The results showed that the meaning of the yadnya kasada ceremony message communicated by the tengger tribe community by expressing gratitude to God Almighty in a series of rituals and the process of inheriting the meaning of the yadnya kadasa ceremony in the tengger tribe community. The values communicated by the people of the Tengger tribe at the yadnya kasada ceremony are divided into 3 namely social, cultural and religious values. These findings reinforce the importance of preserving traditions as a means of cultural communication that plays a role in strengthening the collective identity of indigenous peoples
Upacara Yadnya Kasada, Suku Tengger, Komunikasi Budaya, Tradisi
Copyright (c) 2024 Yusya Giri Pangestu https://creativecommons.org/licenses/by-nc/4.0
Komunikasi Budaya Marsialapari Suku Mandailing di Rabi Jonggor, Kecamatan Gunung Tuleh, Kabupaten Pasaman Barat
This research examines the cultural communication of marsialapari tradition and values ​​within Mandailing tribe in Rabi Jonggor, Gunung Tuleh District, West Pasaman Regency. This research uses a qualitative descriptive research method. The research results show 1) The cultural communication process of the Marsialapari tradition is a series of verbal and non-verbal interactions between individuals or groups involved in the cultural practices. 2) The changes regarding attitudes in the marsialapari tradition of the Mandailing tribe due to the intervention of developed technology in the agricultural sector as well as agricultural land continue to shrink. 3). There are social values ​​within marsialapari tradition of the Mandailing tribe called "menoto" which can foster harmonious social relations and a system of mutual cooperation.
Komunikasi Budaya, Marsialapari, Suku Mandailing
Copyright (c) 2024 Efrizal Nasution, Siti Aisyah https://creativecommons.org/licenses/by-nc/4.0
Pendekatan Kepemimpinan dan Kepribadian dalam Personal Branding Prabowo Subianto di TikTok @partaigerindra
This study aims to comprehend the personal branding of Prabowo Subianto as a prospective presidential candidate for the 2024 election through the TikTok account @partaigerindra. The research employs a descriptive qualitative methodology. The findings indicate that the personal branding strategy utilized by Prabowo Subianto on the official TikTok account @partaigerindra, based on the eight personal branding concepts by Montoya and Vandehey, predominantly aligns with the concepts of leadership and personality. In terms of leadership, the TikTok account @partaigerindra effectively showcases Prabowo Subianto's ability to manage his authority to address public concerns. Prabowo demonstrates pro-people leadership in his roles as Minister of Defense and presidential candidate. Regarding personality, the TikTok account @partaigerindra portrays Prabowo Subianto as a leader capable of engaging with both the public and journalists through its posts, supported by approachable and friendly captions.
Personal Branding, Prabowo Subianto, Kepemimpinan
Copyright (c) 2024 Safira Puspa Krisnadiyanti, Zainal Abidin Achmad https://creativecommons.org/licenses/by-nc/4.0
Representasi Kesedihan dalam Video Klip "Lagu Duka" Karya Payung Teduh (Analisis Semiotika Roland Barthes)
This research aims to analyze the representation of sadness in the video clip “Lagu Duka” by Payung Teduh. The research method uses media text analysis of Roland Barthes' semiotic analysis model, focusing on Barthes' three stages of analysis, namely denotation, connotation, and myth as a form of cultural meaning contained in the sign. This research approach uses critical analysis. The results show that sadness is represented through visual symbols such as dark colors, gloomy facial expressions, slow motion, and the use of objects that imply loss and emptiness. So that it feels the grief that is being experienced, the guilt that is being felt, the hopes that are not realized and the deep sense of disappointment. At the mythical level, sadness in this video is not only interpreted as a personal emotion, but as a reflection of collective grief and the bitterness of life.
Representasi, Kesedihan, Video Klip, “Lagu Duka”
Copyright (c) 2024 Dimas Dany Malik Ronfiansyah https://creativecommons.org/licenses/by-nc/4.0
Pola Komunikasi Kepemimpinan Pegawai Badan Narkotika Nasional Kota Surabaya
This study aims to examine the communication patterns between leaders and employees at the National Narcotics Agency (BNN) in Surabaya and to identify the leadership style applied by the head of the BNN in Surabaya. The method used in this study is qualitative descriptive research with data collection conducted through direct observation, in-depth interviews, and relevant documentation. The results of the study show that the communication pattern between leaders and employees at the Surabaya City BNN is formal and structured, utilizing digital media such as WhatsApp as the main means of communication. This communication pattern plays a very important role in supporting effective coordination and increasing the overall productivity and performance of the organization. In addition, this study also reveals that the leadership style applied by the head of the Surabaya City BNN includes a structured communication style, an egalitarian style, and a delegative style. These styles are able to create a conducive work atmosphere and support the optimal achievement of organizational goals
Pola Komunikasi, Gaya Kepemimpinan, Badan Narkotika Nasional
Copyright (c) 2024 Siti Jauharotun Nisa’ https://creativecommons.org/licenses/by-nc/4.0
Pasoa: Komunikasi Budaya Masyarakat Negeri Mamala, Kecamatan Leihitu, Kabupaten Maluku Tengah
This study examines how cultural communication of Pasoa within the Negeri Mamala community, Leihitu Sub-district, Central Maluku Regency, Maluku Province. This research utilizes a qualitative research method with an ethnographic approach. The results of the study illustrate that; 1) Pasoa cultural communication within the Negeri Mamala community is a form of symbolization of cultural life carried out for important things to be discussed in the same family line. 2) Pasoa communication as a tradition of the Negeri Mamala community has remained carried out until today, especially in particular events or activities. 3). Pasoa communication is a hereditary tradition in conveying messages from one family to the other communities maintained by the Negeri Mamala community.
Copyright (c) 2024 Andi Fitriyani, M. Ihwan F. Putuhena, Baiti Ren'el https://creativecommons.org/licenses/by-nc/4.0
Inovasi Desain Pembelajaran Agama Islam Berbasis Konsep “Tringa” Ki Hadjar Dewantara dalam Meningkatkan Keterampilan Literasi
This research examines the role of innovative Islamic learning design based on Ki Hadjar Dewantara's "Tringa" concept in improving literacy skills. The aim of this research is to develop a combined research method learning design using Ki Hadjar Dewantara's "Tringa" concept approach in an effort to increase students' interest in writing. By using a mixed research method, a mixed research method, namely combining qualitative and quantitative research methods, with the development model approach used being Dick and Carey. The research results show that: 1) according to experts, the feasibility test score obtained an average percentage of 90% which shows that the learning design is feasible, so that it can be continued to the trial stage with students. 2). Field trials carried out on students obtained an average percentage of 90%. Based on these results, it can be concluded that the developed learning design can improve students' literacy skills.
Desain Pembelajaran Agama Islam, Konsep “Tringa”, Literasi
Copyright (c) 2024 Mutik Hidayat, Muhammad Zidni Ilman Nafi’a https://creativecommons.org/licenses/by-nc/4.0
Komunikasi Dakwah Ustadz Syaiful Anwar di Desa Semayap, Kecamatan Pulau Laut Utara, Kabupaten Kotabaru, Provinsi Kalimantan Selatan
The aim of this research is to describe the communication methods of Ustadz Syaiful Anwar's preaching in Semayap Village, Pulau Laut Utara District, Kotabaru Regency, South Kalimantan Province. This research method uses a qualitative descriptive research type. The theory used to analyze the research results is Aristotle's rhetorical theory. The results of this research show that Ustadz Syaiful Anwar's da'wah communication method in preaching uses 3 (three) ways; First, Ustadz Syaiful Anwar uses intonation in his preaching. Intonation and tempo are used so that the audience is interested and continues to follow the lecture. Second, Ustadz Syaiful Anwar uses popular language styles based on word choice, namely conversational language style, language style based on tone, language style based on sentence structure, and direct language style. Third, Ustadz Syaiful Anwar uses an elegant style and gesture, namely; In preaching communication, he stands calmly, straight and firm, his facial expressions and hand movements when he smiles, laughs, and his eyes are always directed towards the audience
Komunikasi, Dakwah, Ustadz Syaiful Anwar
Copyright (c) 2024 Muhammad Naufal Surya, Pardianto Pardianto https://creativecommons.org/licenses/by-nc/4.0